Moving away from our yearly illustrative approach
to Bacardi NH7 Weekender, we decided to go with
hand-written type for 2014. Right from the
communication design to the merchandise and
on-location periphery cloth, different variations of
illustrated type was used extensively to give a
cohesive look and to add to the high-energy vibe
of the happiest music festival of India.
The Bacardi stage 'EYES' backdrop was designed
to have several animated loops playing within, thus
setting the stage alive. The effect was stunning and
was widely instagrammed!
NH7 Weekender is conceptualised and organised