EVERYDAY INDIA
Series 2: Brand Guides

A series of 5 digital collage posters that look at informal rules that influence the design for a particular product or service. For example, a photocopy shop has a peculiar black and yellow branding across most Indian cities with a prominent use of bold and repetitive typography. Likewise, a Surma packaging cannot not have the motif of an eye on their packaging and a wedding card design will be incomplete without calligraphic flourishes, floral and religious patterns.

These brand categories and their unique visual languages are deeply embedded into the psyche of the common man/woman and they identify certain products or services with a particular set of colours, motifs, patterns and typography.

Limited Edition of 10 in each size.

Medium/ Material : Original work is a digital collage. Inkjet print on archival Hahnemuhle paper.

Dimensions :
A1 size – 59.5 x 84.1 cm
A2 size – 42 x 59.4 cm

Research: Dnyanesh Patale, Humera Khan, Swapnil Sawant, Mayur Chopade, Vedaant Mashruwala and Zeenat Kulavoor
Digital collage: Swapnil Sawant