Developing an Illustrative Visual Identity for Neehee's, a US-based Indian Vegetarian Street Food Restaurant Chain
Neehee's approached us with a broad brief, seeking a dynamic solution that could embody the essence of Indian streets within their restaurants. They envisioned a mural or illustrative piece that would transport their customers to the vibrant streets of India. Our task was to create a visual language that could be seamlessly integrated across various mediums, including packaging, advertisements, brochures, website graphics, online display ads, social media content, and in-store digital displays.
To meet their requirements, we designed 8 distinct 'sticker art' illustrative vector units. Each unit comprised a blend of illustrations depicting food preparation, consumption, and enjoyment, along with interconnected visuals inspired by the street food environment. These sticker art units emerged as the most adaptable, versatile, and practical solution for addressing the client's visual communication needs.
Team Bombay Duck Designs:
Madhav Nair, Shirish Ghatge and Zeenat Kulavoor.
2019