Bold, Indian meals – made fresh in Frankfurt! tiffn is a premium lunch delivery service offering modern, plant-forward lunches through a South Indian lens. Using Seasonal ingredients and big flavours, delivered hot.
The multicolour brand, with a palette of 13 colours, draws from the abundant striking colour combinations we see in Indian markets, textiles, architecture, etc.
The hand-drawn logo, in ten colourways, makes tiffn vibrant, bold and character- istic. The rounded outer shape, inspired by locally found Indian stickers, completes the logo.
The core of tiffn’s branding is to be playful and flexible in its application, where the logo is a sticker and can be ‘pasted’ on any digital or physical colour, texture or surface.
The brand imagery is made up of textural close-ups of food and its preparation along with images of people and south Indian culture. Textures and patterns of multicolour Madras Checks – a chequered south Indian textile is integral to tiffn's visual language as well.
We saw the brand come alive when we designed custom tiffn stationery – stickers, visiting cards and letterheads. Each of these were screen-printed and assembled by hand on bright, colourful papers.
Team Bombay Duck Designs: Atharva Chaudhari, Dnyanesh Patale, Jaya Dharmarajan, Shreya Mitragotri and Zeenat Kulavoor
Printed by PritamArts