Bandra Born is a 12-week pop-up turned restaurant located at the renowned Salt Water Cafe, spearheaded by Chef Gresham Fernandes. Rooted in Chef G's personal experiences growing up as a 'Bandra Boy' in the vibrant neighbourhood of Bandra (Mumbai) during the early 90s, the concept celebrates his culinary journey from local flavours to global gastronomic adventures.
To embody the essence of Bandra Born, we conceived a persona known as 'BB,' taking inspiration from the iconic Indian bread roll, the 'PAV.' This versatile character serves as a mascot, representing various personalities from the area, including local vendors, chefs, and everyday residents.
Exploring the diversity of Bandra's inhabitants, we crafted over 40 unique BB characters by altering facial and body features while maintaining the signature PAV-inspired form. Additionally, we captured the essence of Bandra through a series of photographic BBs, featuring quintessential scenes and landmarks.
Drawing inspiration from the eclectic street culture of Bandra, we designed a collection of 20+ single-coloured street-style posters reminiscent of local street art. These posters, along with BB stickers, were integrated into the restaurant's graphic interior design. In addition to posters, we created eye-catching neon signs, ceramic BB dolls, paper doll chains, and an assortment of BB stickers, and staff T-shirts inspired by iconic music band logos , adding to the vibrant ambiance of Bandra Born.
Team Bombay Duck Designs:
Swapnil Sawant, Humera Khan, Vedaant Mashruwala, Dnyanesh Patale and Zeenat Kulavoor.
2023