A great film can change the world. Let's make that film.
- Team India Docs
The idea for India Docs came from a need for a safe space for non-fiction filmmakers — offering safety of correct information, better resources and fearless creative expression. Like-minded filmmakers, media practitioners, and artists have come together under the umbrella of India Docs, to share their collective experience and knowledge of Indian and international fundraising.
For the visual identity of India Docs we created a partially in-focus logo that is a play on lens distortions and alludes to the core of documentary film-making, to bring in-focus what is not seen. The multilingual logotype has both horizontal and vertical orientations, along with a symbol designed in devanagari, building on the same idea.
Accompanying the logotype is a set of 4 compositions that acknowledge a tradition of non-fiction storytelling by borrowing elements typical to the Indian landscape but also, at the same time, juxtapose a sense of whimsy and playfulness by using images that break out of the frame and take on new meanings.
Team Bombay Duck Designs:
Mallika Nanda, Humera Khan, Swapnil Sawant and Zeenat Kulavoor.
2022